Ambush Marketing Plan

In my second year at University, I undertook a Campaign Components and Structures module in which we learnt different and unique elements to putting a campaign together. The assignments encouraged us to be creative in designing a leaflet, putting together a press conference and writing an ambush marketing pitch. The latter earned me 85 marks,…

The Ethical Code of Working With Each Other

This week at University we began our plans for our group work, and interestingly our tutor set us the task of compiling a list of 10 rules that we should follow during that time. While creating the list I realised that they were pretty much the standard rules, sometimes unspoken ones, of how we should…

The semiotics of learning about Public Relations early

I had a complete flashback to my Media A Level yesterday when I had a lecture on textual analysis. I don't think I've ever been so happy to see Roland Barthes be mentioned and immediately think about my old media teacher, who first introduced me to the world of media. I never thought about how…