The Trouble with PR and Reputation

It’s ironic really, considering the role of a public relations professional is to work on reputation and protect it from damages. So why can’t PR profs create a better representation of themselves? In PR Week, a study showed that nine in ten people believe that PR is used by people to deceive the public, 22%…

Gillette – A call to end Toxic Masculinity?

Since the Gillette Ad debuted, there have been an outpouring of praise and criticism directed towards the brand. While some people have been commending the brand for speaking out about a gendered issue, others have threatened to boycott the brand - calling the advertisement hypocritical. The advert itself shows a collection of scenarios with men…

Propaganda v Public Relations

Student Series #3 Today we had a really interesting debate on the different side of PR, having one side advocating the industry, and the other dismantling it. Both had some justifiable points, and were able to successfully get their point across; but what I found I was most passionate about was discussing the difference between…