Ambush Marketing Plan

In my second year at University, I undertook a Campaign Components and Structures module in which we learnt different and unique elements to putting a campaign together. The assignments encouraged us to be creative in designing a leaflet, putting together a press conference and writing an ambush marketing pitch. The latter earned me 85 marks,…

The semiotics of learning about Public Relations early

I had a complete flashback to my Media A Level yesterday when I had a lecture on textual analysis. I don't think I've ever been so happy to see Roland Barthes be mentioned and immediately think about my old media teacher, who first introduced me to the world of media. I never thought about how…