Ambush Marketing Plan

In my second year at University, I undertook a Campaign Components and Structures module in which we learnt different and unique elements to putting a campaign together. The assignments encouraged us to be creative in designing a leaflet, putting together a press conference and writing an ambush marketing pitch. The latter earned me 85 marks,…

The semiotics of learning about Public Relations early

I had a complete flashback to my Media A Level yesterday when I had a lecture on textual analysis. I don't think I've ever been so happy to see Roland Barthes be mentioned and immediately think about my old media teacher, who first introduced me to the world of media. I never thought about how…

Mental Health in the Workplace

I’ve always been someone who has an extreme interest in mental health and how it is represented in the workplace, being someone who suffers from anxiety myself. It is even more worrying knowing that I want to go into a profession like PR, where the expectation is that you are always “switched on” and it…