Just a quick post this week to highlight something that Burger King put on to their social media accounts last week. I thought it was a creative post that added to their social media personality and viewpoint. Going into a second lockdown, this move from Burger King highlights them as being the "good guys" of…
Tag: #publicrelations
Saturday at the Newark Book Festival
I attended the Newark Book Festival last year with Siren FM, and I never imagined that the events would take place online this year! Even so, I have loved attending two events virtually today and I have so many thoughts. I never need an excuse to discuss books or listen to people talking about books!…
Battersea Dogs & Cats Campaign
I wanted to write about this campaign because I thought it was such an ingenious idea and it's one of my favourite recent ones! The campaign started off by recognizing the issue that needed to be fixed - the fact that people were overloooking the need to rehome dogs and cats because they were too…
Performative Activism is Real
I've written on here in the past about companies who use a green facade to try and persuade prospective customers that they are doing everything they can for the planet, creating a PR front to make themselves look good - but it works on a personal level too. Performative activism is when a person refers…
Had a Splendid time in London
Last Wednesday I went on a public relations university trip to London, we went to visit Splendid Communications and then visited the museum of brands. Ultimately I learnt a lot from the day, and it opened my eyes about the possibility of working in an agency. This was the first time I had visited an…
Ambush Marketing Plan
In my second year at University, I undertook a Campaign Components and Structures module in which we learnt different and unique elements to putting a campaign together. The assignments encouraged us to be creative in designing a leaflet, putting together a press conference and writing an ambush marketing pitch. The latter earned me 85 marks,…
How To Focus in The Christmas Period
I don't know what it's like for other students, but for me December is a hot spot for deadlines. I have a few essays due in either before or after Christmas, and some into January as well. This can be really stressful for the Christmas period when all you really want to do is stroll…
The Ethical Code of Working With Each Other
This week at University we began our plans for our group work, and interestingly our tutor set us the task of compiling a list of 10 rules that we should follow during that time. While creating the list I realised that they were pretty much the standard rules, sometimes unspoken ones, of how we should…
Continue reading ➞ The Ethical Code of Working With Each Other
Guide to a successful reading week
A whole week off from University, comes with a whole lot of other problems. It's so easy to see it as a break and fall into the temptation of doing nothing but get up late and watch netflix. That's not to say that you can't do that, but it's such a great opportunity to catch…
Mental Health in the Workplace
I’ve always been someone who has an extreme interest in mental health and how it is represented in the workplace, being someone who suffers from anxiety myself. It is even more worrying knowing that I want to go into a profession like PR, where the expectation is that you are always “switched on” and it…
